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Facebook Vs Twitter: Choosing the Right Social Media Channel for Companies

Any business worth its salt these days uses social media channels to market their brand to the online public. But how do you go about choosing the right social media channels for companies? The internet is flushed with every kind of social media channel you can think of, with Facebook and Twitter coming in as the two most widely used social media networks in the world. 2

Between the two how do you know which one is doing its job as a social media channel that is directing clients to your brand? Perhaps what you should be asking first is what kind of brand you are. This is because Twitter and Facebook are different and work in different ways. Whatever the outcome, make sure that you put effort into your social media channel. This isn't just about updating your status; it's about forming bonds with your client and ultimately a consumer relationship. 2

Here's how to go about choosing the right social media channels for your company: For more info go to Social Media

Who is your client?
It sounds basic but it is very important that you direct all your efforts to the people who are going to act. Establish quickly what your brand means and who is interested in it. What motivates your client to use Facebook or Twitter? Your brand is unique and will benefit from the social media channel that best compliments it. For more info go to Social Media Channels

Where should you spend money on advertising in a social channel:
Twitter or Facebook?
Again, it's all down to who you are as a brand and who your market is. Compare some of these options when you are choosing the right social channel for your company:

Facebook

Facebook has the Pages option where you can create a company profile that looks neat, uniform and you can embed images and branding unlike Twitter. According to Mikal E. Belicove, social media strategist, messages embedded with images receive more attention. Facebook also provides the infamous 'Like Button'. This is a tool that engages the user with your company by sending updates from the page the client has liked, and broadcasts what pages friends have liked too.

Facebook also provides advert options which your company can pay for and watch them work through analytics. With over 500 million users, an advert on Facebook is a powerful thing.

Twitter

If your company is fast paced and uses other companies all the time, consider Twitter to be a great option. Twitter deals in real time, with live updates that go out to all your followers instantaneously. This is a great way to communicate if your business is time sensitive.

Twitter also provides Promoted Tweets. This social tool is paid for on a CPE basis by companies who want their status to be bumped up a notch so that they become keywords that can be searched by search engines.

Choosing social media channels for a company is about who the brand is and who the client is. From there, it just becomes a matter of using these tools you have discovered correctly. Respond to your followers and your Likes. Nothing looks worse than the occasional tweet or poke. Let clients know that you aren't a faceless brand but an interactive company that will listen and deliver. It's all about what you put in as a consistent user of social media channels in order to reap the benefits.

Article done by Nel Marie Erasmus, Article source: http://EzineArticles.com/?expert=Nel_Marie_Erasmus
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