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Few Of Us Get Exposed To Different Types Of Music As We Used To When Tunes Were Not Chopped, Chopped And Targeted To Particular Market Segments.

CHICAGO As I scrolled thru my Twitter timeline last Sun. night, the MTV Video Music Awards-related tweets gave me that downcast pang some people get when they realize they're getting older and are out of touch with young peoples passions.

I haven't studied a music award show in decades and, though Woman Gaga, Beyonce and Katy Perry are familiar from the mag covers I see at the food shop checkout, their music has never reached, let alone touched, me.

I miss how music used to be more of a communal experience. Today electronic jukeboxes like iTunes, niche of list of radio stations, satellite and streaming Web radio let everyone listen only to whatever music they prefer. Few of us get exposed to differing types of music as we used to when tunes weren't cut, diced and aimed at particular market segments.

Remember when it appeared as if everybody listened to Casey Kasem's Top 40? Today Poster advertisement has so many chartsradio songs, digital songs and ring tones, and twenty-nine different genres such as rock, classical, "Latin," and "kids"I don't know where to start.

This is not necessarily a bad thing, but I am a sap for a time when "popular" music, aka pop, portended delicate societal shifts.

For instance, think back to 1984 when huge audiences tuned into the two yearly music award shows and Michael Jackson was winning several VMAs and Grammys for "Thriller." His hit performances at those shows exposed millions to a new breakthrough by a successful and proficient black artist. It was the start of a fledgling shoot at black parity in main line entertainment that began picking up steam later that year when "The Cosby Show" began its eight-season run on NBC.

For me, 1985 was the significant musical year. I was a world-weary 10-year-old who pushed the car's radio dial to alternative stations that played punk, attempted my best to dress like Madonna, and was fully intolerant of my parents' Spanish-language music.

Their salsa, cumbia, merengue and mariachi corridos consistently filled the house and accompanied each massive family get-together. It was music that I felt needed complex dance moves that I wouldn't have dreamed of attempting, was definitely not "cool" and, to my adolescent mind, certainly not American.

And then in October the Miami sound Machine zoomed up the Billboard Hot 100 with "Conga," which became the first single to be concurrently included on Billboard's pop, Latin, soul, and dance charts.

Epiphany time : the trumpet-cowbell-hot-piano-timbale combo was intoxicating, not simply to me but to people, most critically my classmates and the people listening to English-language radio.

I can never forget the look on my parents' faces the first time they heard me blaring "Conga" on my boombox. "What are you listening to?" my mum asked, shocked. She called my pop over to witness the miracle of my embrace of a musical style I Had formerly defied. They actually beamed with joy.

I shrugged it off, but main line audiences happily doing the "Conga" made me embrace a part of my culture that I'd never really given any thought to. Back then, at least in Chicago, no one was going around making a fuss about who was Latino or Hispanic. I assumed of myself as simply American.

The popularity of "Conga" was like a Michael Jackson moment for me and other Hispanics. The song's popularity prepared the ground for an even wider audience's embrace of Los Lobos' version of "La Bamba," from the movie about Ritchie Valens. Many radio stations played the track, with its folkloric guitar outro, in its totality.

Those were heady days leading in to Ronald Reagan signing the not-particularly-contentious Immigration Reform and Control Act of 1986. Salsa was on its way to becoming as favored a condiment as ketchup. Who'd have imagined that 1 / 4 of a century later folks would be truly concerned about America losing its soul to Latino culture.

Today calls for a new song to remind people that Hispanic and main line cultures can come together and be enjoyed similarly by folks of all racesafter all, there aren't any census form race designations on the dance floor. Where are you, crossover star? And can you hit the Hot hundred in time for next year's MTV Video Music Awards? - as reported tagya.com.
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