music Producer Career Schools

As MTV Turned Into A business Success, It Made A Huge Number Of stars Whose Careers Would Be Completely Different Without The Exposure.

Wire channel MTV turns 30 today and I suspect it's doubtful that any article noting the event will be in a position to withstand the urge to incorporate some rant about the absence of music videos on the network.

In principle, I understand the grumbles. I watched the network from its earliest days and there was something spellbinding about discovering some artist or song thanks to the video. As MTV became a business success, it made a massive number of stars whose careers would be wholly different without the exposure. Sure, performers such as Paula Abdul owe their careers to MTV, but it is difficult to think what the careers of musicians like Michael Jackson would've been without the video exposure.

But from the earliest years of the network, MTV pursued a strategy of making original, non-musical programming. And after they made that decision, it was inescapable that the successfulness of that programming would push the music off the key MTV Network.

There are good business reasons for opting not to play music videos on a channel that was originally branded as a music network. No wire channel wants to be in a position where their success is contingent upon access to content being made by 3rd parties. In pretty much the same way that HBO and Showtime commenced making original programming as a technique to offset the aggressive dealmaking of the movie studios, MTV moved toward original programming so they would not be dependent on the whims of the music labels.

I think things should have been slightly different if MTV had been owned by a media company that also owned a music label. But without warranted access to music videos, MTV had no choice than to move toward original programming.

Granted, MTV did not necessarily have to select the programming mix that it probably did. But because it's owned by Viacom, which approaches its multiple cable channels the way Clear Channel programs its radio stations, programming calls are usually as much about playing to the network's target demo as anything else.

That pressure from the sales side is also why you see things like Viacom-owned flicks pop up in primetime slots. Their cost is close to free, and its easy for a sales staff to sell a block of movies airing across all the Viacom Networks.

At the end of the day, MTV is a business. And it's difficult to prove with the premise that whether it airs music videos, it's been a remarkably successful network. So while I ache for the videos (and the VJs), I am a decade past making snide remarks about the absence of music on MTV.

But as MTV turns thirty, I do stress about the corrosive effect its programming has on kids.

Worrying about such things probably seems old fashioned to most audiences (and TELEVISION critics) at this juncture. MTV clearly has the right to air what it wants, how it wants. The indisputable fact that so many of its shows are successful illustrates there's an audience for them.

But because rumpus sells, MTV has made this vision of American teenagers that commonly highlights the nastiest of what we can be. MTV isn't airing Teen Mom because they hope to convince teen spectators not to conceive. In fact , the fundamental message of the show is "hey, it'll be okay." Seeing girls who have appeared on Teen Mom splashed across mag covers at the local superstore is morally wrong on so many levels I could write a book about it and still just scratch the surface. The undeniable fact that versions of jersey Shore air around the world makes me more sorrowful than pleased with the network's programming ability.

What concerns me as MTV turns thirty is that for many American children, Viacom has as much influence on their lives as school or buddies. From Nick Jr's preschool programming thru Nick's animated shows thru Teen Nick and MTV, Viacom dominates the pop culture landscape of America's youth.

I will not claim anyone is noxious. The majority of the programming decisions have more to do with sales opportunities and audience share than cultural impact. But at age thirty, MTV should be pondering such things, and it appears clear to anyone that watches the network the propriety of what they air is scarcely a concern,writes tagza.com.
lady gaga's Producer RedOne at Grammy Career Day

We thank you taking the time to visit our website
and hope that we were able to assist you in your search for the information that you are looking for.
We do realize that with many articles written, it is possible
and even likely that you will find errors along the way.
We would appreciate you using the "contact us" page to let us know if you come across any mistakes
in our articles or if you simply have some ideas for articles that you would like to see in the future.
Thanks again for taking the time to visit,
we hope you have enjoyed it and hope that you will visit us again someday very soon.